The degree with which an average internet user can easily navigate a particular website is called usability. If you own an e-commerce site, you need to make it easier for a user to buy things. If you own a blog, you need your readers to be able to read your content appropriately - and so on. Basically, usability means making things as easier as possible for internet users to use the various tools your website puts at their disposal.

How can this help you, as a business? Simple, think in terms of conversions. This means more leads, more traffic, more subscribers, more interested, satisfied people using your services. How about more?